Dr. Sy Banerjee's M-Powering Marketing in a Mobile World illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
The Ferris Wheel is a project of SkyPoint Ventures, the venture capital firm spearheaded by Phil and Jocelyn Hagerman. In 2015, the Hagermans established the Hagerman Center for Entrepreneurship and Innovation within UM-Flint’s School of Management.
The University of Michigan-Flint School of Management’s part-time MBA program has been listed as one of the top Business Schools to obtain an MBA as a part-time student by U.S. News & World Report for 2018.
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